Do bigger images mean improved conversion rates? Three case studies
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Re: Do bigger images mean improved conversion rates? Three case studies
#2Would be nice to see actual the numbers to judge whether the results are statistically significant.
At first blush all but the last Dell treatment are absolutely horrendous to my eye, so I just don't know how to even judge these.
Re: Do bigger images mean improved conversion rates? Three case studies
#3I would love to see more Case Studies on Mobile App Design. For example how big should images within a mobile app be, to increase user engagement. Especially inside a listview bigger images can mean fewer items, but might still increase conversion because it looks more appealing.
Re: Do bigger images mean improved conversion rates? Three case studies
#4At a certain point, bigger won't be better, right? What's the maximum effective size? When an image is so big it just takes over your screen?
Re: Do bigger images mean improved conversion rates? Three case studies
#5The cases presented don't give much evidence for the impact of bigger images on conversion rates. Only the first case seems to be a direct comparison of images of different sizes. In the two others, the copy and design in general have changed significantly as well. In the second case, the image on the page is actually the same size, the button has been resized.
In general, though, I do completely agree with the article that the only way to find out what works is to test, test, test.
Re: Do bigger images mean improved conversion rates? Three case studies
#6I would love to see more Case Studies on Mobile App Design. For example how big should images within a mobile app be, to increase user engagement. Especially inside a listview bigger images can mean fewer items, but might still increase conversion because it looks more appealing.
I think it looking more appealing is the key. Sure you can fit less, but if people don't want to use it, it doesn't really matter does it? People are usually more willing to make subconscious tradeoffs when it looks, feels, and works awesomely.
Re: Do bigger images mean improved conversion rates? Three case studies
#7I would love to see more Case Studies on Mobile App Design. For example how big should images within a mobile app be, to increase user engagement. Especially inside a listview bigger images can mean fewer items, but might still increase conversion because it looks more appealing.
I think it looking more appealing is the key. Sure you can fit less, but if people don't want to use it, it doesn't really matter does it? People are usually more willing to make subconscious tradeoffs when it looks, feels, and works awesomely.
I understand all your points. But that is why I like to see some mobile specific Case Studies, just to help and give some basic rules of thumbs. Otherwise all you have is opinions.
At the end you obviously have to test your different designs / approaches. But some basic and well tested rules would help to start up the design a lot.
Re: Do bigger images mean improved conversion rates? Three case studies
#8The cases presented don't give much evidence for the impact of bigger images on conversion rates. Only the first case seems to be a direct comparison of images of different sizes. In the two others, the copy and design in general have changed significantly as well. In the second case, the image on the page is actually the same size, the button has been resized. In general, though, I do completely agree with the artic…
Only testing specific examples is not enough. Without testing against a theory you gain little knowledge from these experiments. I would like to see reports of people testing their beliefs about how web design decisions affect user behaviour instead of finding out which design works better for a given site. Of course this is more time consuming but it will also yield more valuable insight.
Also I think it is important to include feedback from actual users in your test results. How did they feel using the different sites? What are the users feelings about your own concerns (invisible content below the fold, ridiculous big buttons, etc)?
Without these considerations you are just poking around the mud with a stick.
Re: Do bigger images mean improved conversion rates? Three case studies
#9At a certain point, bigger won't be better, right? What's the maximum effective size? When an image is so big it just takes over your screen?
At some point, it's less, also, about the size as much as it is the quality of the picture. This reminds me of OkCupid (the dating site). They did an analysis of the quality of picture (and camera used) to measure their effects on click rates and messages. See http://blog.okcupid.com/index.php/dont-be-ugly-by-accident/
Looking at how some really great sites are doing, too, there are sites with massive pictures, but if they're not high quality, turns out to look like a cheap site.
Re: Do bigger images mean improved conversion rates? Three case studies
#10Would be nice to see actual the numbers to judge whether the results are statistically significant. At first blush all but the last Dell treatment are absolutely horrendous to my eye, so I just don't know how to even judge these.
How would you calculate what would constitute statistically significant results for each of these sites? How about any other site?