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Justin Timberlake Made a Fortune Giving His Album Away

businessweek.com

11–20 of 53 posts

Re: Justin Timberlake Made a Fortune Giving His Album Away

#12
post #6

I'm wondering if there is a mistake in the numbers. The album has 12 tracks, so if the whole album was streamed 7.7m times at $0.005 per track streamed, the royalty payment would be closer to $400,000

I'd assume that's 7.7 million track plays.

7.7 million * $0.005 = $38,500, which is the right order of magnitude. Then note that it says "less then [sic] half a cent per listen".

Re: Justin Timberlake Made a Fortune Giving His Album Away

#13
post #9
post #5

It seems like music is the loss leader these days, I'm curious to know the pay day from touring.

From what I can tell, and the model I would advocate, is that recorded music is advertising for a live tour, which does make the money. And, IMHO, that is how it should be. A recording, to my mind, is faked music, produced to an inch of its like. Its like air brushing. A real artist, or musician, can perform live, and that is where they should make their money, performing their art. That is the artist. Buy a MP3 or C…

Maybe you haven't watched the last few Superbowl halftime shows, but live performances can (and often are) produced to within an inch of their lives, too.

Re: Justin Timberlake Made a Fortune Giving His Album Away

#14
post #9
post #5

It seems like music is the loss leader these days, I'm curious to know the pay day from touring.

From what I can tell, and the model I would advocate, is that recorded music is advertising for a live tour, which does make the money. And, IMHO, that is how it should be. A recording, to my mind, is faked music, produced to an inch of its like. Its like air brushing. A real artist, or musician, can perform live, and that is where they should make their money, performing their art. That is the artist. Buy a MP3 or C…

which is why all electronic music is fake and not real art!!

Re: Justin Timberlake Made a Fortune Giving His Album Away

#18
post #2

not that 32,000 is anything to sneeze at but it appears he actually made a fortune selling his album. EDIT: which is to say the actual headline is: "Spotify probably better hypemachine than Clear Channel, at the moment"

A fortune? A million CDs at ~$10 a pop minus apple's cut (digital) and multiple expenses/middle man cuts for physical it probably made 5 to 7 million dollars. Given the number of people involved in the creation of a CD that's pretty good but not exactly a fortune. Many fortunes will be made from this endeavor, and they'll be from things other than direct sales of music content to consumers

Timberlake is such a successful artist it is beyond reasonable doubt that all deals he has are on favoured nations terms so what he actually made is likely at least on the high end of your estimate, and circa $7MM in a WEEK is a fortune whichever way you slice it.

Also, Suit & Tie had 9,394 radio spins in it's first week, which is the most in the chart's history, that's a first week audience of 93.4MM people [1]. I'm not sure what the royalties are for radio play in the US, but I imagine it's nothing to be sniffed at.

Keep in mind, this is the first week; Timberlake is absolutely going to make a complete killing from this album and all the related opportunities that arise from it, e.g. touring.

[1] http://mashable.com/2013/01/21/justin-timberlake-suit-and-ti...

Re: Justin Timberlake Made a Fortune Giving His Album Away

#19
post #2

not that 32,000 is anything to sneeze at but it appears he actually made a fortune selling his album. EDIT: which is to say the actual headline is: "Spotify probably better hypemachine than Clear Channel, at the moment"

The $32000 for 7.7 million plays might be pocket money for Timberlake, but it's still a pretty good payday compared with the £17.68 per minute he'd have earned being played to (coincidentally) ~7.7 million listeners on BBC Radio One[1]

Justin Timberlake is also an outlier: he has a huge existing fanbase, had positive reviews for the album and received an avalanche of conventional publicity, including a systematic Clear Channel[2] campaign. It stretches credulity to suggest his popularity on streaming services was more a cause of than an effect of the demand to buy his album

[1]http://www.stevelawson.net/2009/11/if-spotify-is-the-new-rad... ... the author's revised opinion of Spotify is also interesting reading

[2]http://justintimberlake.com/news/2013/tune-into-to-your-favo...

Re: Justin Timberlake Made a Fortune Giving His Album Away

#20
post #16

Can we all just take a moment to revel in his greatness. http://www.youtube.com/watch?feature=player_detailpage&v... For the next 10 minutes, I'm going to be a fan girl.

He and Jimmy Fallon did a History of Rap performance that is also pretty awesome. http://www.youtube.com/watch?v=2EPl0OGz2Cg
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