I dont understand why the current wave of criticism is leaving the market penetration (and 1st mover advantage), brand, and million users (and climbing) out of the picture - like it's not important. And are assuming that Yahoo must of paid it all to hire 3 people.
The app has been pulled from the app store( http://summly.tumblr.com/post/46247554262/yahoo-agrees-to-ac... ), and it does not sound like it's going to be back. Which is a disappointment, because I wanted to know exactly what the heck the app is, since I've never heard of it before.
So Yahoo's dropped any market penetration, the entire brand, and the million users. For 3 engineers and a few software API licenses.