This article assumes that the primary goal of the acquisition is the technology. Without having looked at the technology or commenting on its merits, I can think of a boatload of other things Yahoo is buying with its money: 1) Free positive publicity--publicity that doesn't constantly remind people how Yahoo! is circling the train; 2) The recruiting hook of "yeah, we're not stodgy anymore, we paid some kid $30 millio…
If Yahoo wants to increase their recruiting power, start rewarding - publicly - internal teams that innovate. Start a $50m innovation fund, and reward internal teams for demonstrating initiative, problem solving, innovative solutions, bold new idea, etc.