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Negative space logos and symbols

briandelaney.me

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Re: Negative space logos and symbols

#51

Post by xutopia »

raverbashing wrote: post #38

Honestly? I don't think these are great examples. They are 'school' examples maybe, but some of these look amateurish For example, the 4x (Fox) breaks the left-to-right convention, you can't identify it as such until you see it all. Some others haven't gotten the gist of the idea (forgot the word, sorry) and do things just because.

Why don't you offer constructive examples?

Re: Negative space logos and symbols

#52

Post by account_taken »

cocoflunchy wrote: post #7

And perhaps the greatest of them all... FedEx. (see http://www.fastcodesign.com/1671067/the-story-behind-the-fam... )

Never noticed the arrow, and it seems I'm not the only one. The font weight and contrasting colors overpower the subtle negative space.

Re: Negative space logos and symbols

#53

Post by vickytnz »

dhimes wrote: post #42
cocoflunchy wrote: post #7

And perhaps the greatest of them all... FedEx. (see http://www.fastcodesign.com/1671067/the-story-behind-the-fam... )

Man, I just don't get design. The FedEx logo does nothing for me. The arrow doesn't really mean anything (an airplane would have been cool, given that their big differentiator was speed when they started). But that this logo won 40 awards? (Note that I'm automatically assuming that the awards are meaningful.) I'm definitely someone who has to pay for design, because I just don't get it.

You need to think of the context of that logo, which was, what, 30 years ago? The arrow meant speed in a time when post (hell, pretty much everything) was slow. And visual jokes such as this were still pretty new. It's like saying The Beatles' 'She Loves You' is simple and obvious, yeah, it might seem like that now, but it sure as hell wasn't the case back then!
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