How Google Sliced Away Our Knife Ads
knife-depot.com
How Google Sliced Away Our Knife Ads
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Re: How Google Sliced Away Our Knife Ads
#2Re: How Google Sliced Away Our Knife Ads
#3Re: How Google Sliced Away Our Knife Ads
#4Re: How Google Sliced Away Our Knife Ads
#5I'd be curious to know where Knife Depot is putting its advertising dollars now that it's not spending on AdWords.
> For that reason, we wanted to let you guys, loyal Cutting Edge readers and Knife Depot fans, know that you might not being seeing Knife Depot ads peppered across the Internet.
Re: How Google Sliced Away Our Knife Ads
#6Amazon is pretty reasonable (knives are fine, firearms accessories are fine, but firearms and ammunition are out due to compliance issues). Google has no excuse.
Re: How Google Sliced Away Our Knife Ads
#7One of my clients who was selling in the health market had this and other seemingly "unfair" treatments happen again and again over the years. All the while Google was taking money from Canadian "pharmacies" and allowing big brand competitors to violate the same rules they were coming down on my clients for.
The kick is that sometimes you just luck out. Your ads are reviewed by another (anonymous) staffer who doesn't interpret the rules in the same way.
We found the best way to avoid issues like this was: never edit an existing approved ad. Seems silly but we cringed each time we had to edit or submit a new ad knowing that some random reviewer would roll the dice and deliver a verdict.
Finally however Google banned most of our most effective keywords, while at the same time allowing our competitors (both larger and smaller) to continue on without interruption.
Re: How Google Sliced Away Our Knife Ads
#8I'm in favor of banning porn ads (generally), since those tend to be offensive to a lot of people and also are highly correlated with spammy behavior, but I'd be tempted to boycott a vendor who prohibited weapons ads for any reason other than legal compliance. Amazon is pretty reasonable (knives are fine, firearms accessories are fine, but firearms and ammunition are out due to compliance issues). Google has no excus…
As a target shooter, I don't find this any more reasonable than a gay person might find "personal ads are fine, but not gay personal ads".
All too often our definition of "reasonable" is "gores HIS ox but not mine".
Re: How Google Sliced Away Our Knife Ads
#9And unlike other companies, they only care about BIG business money not small business money.
I know that all too well, they banned one of the web sites I owned for 'adult' content on first strike while competitors who had 10x the traffic (and 10x the reports of user uploaded adult content) remained in their network.
I never spoke to a single person there, always a robot. That was back in 2003.
Now my headphone jack failed on brand new Nexus 4 and I never heard back from Google at all.
This will bite them in the ass sooner or later.