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Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

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Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#5

Post by snaky »

brandnewlow wrote: post #3

Hey folks! Happy to answer any questions about retargeting or display advertising anytime. We're helping tons of startups acquire new customers efficiently. My e-mail is in my signature if you want to chat!

Do you use 3rd party cookies for tracking I suppose? What's your strategy considering the emerging tendency they will not work in recent browsers like Mozilla?

Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#6

Post by arbuge »

MatthewB wrote: post #4

How do you differ from the other retargeting platforms out there? (adroll etc)

Not sure about adroll - but PA is a good product. I'm checking out the free trial right now.

Incidentally, these adroll people are targeting PA in their advertising. Type "perfectaudience" into Google & see the sponsored ad...

Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#7

Post by brandnewlow »

MatthewB wrote: post #4

How do you differ from the other retargeting platforms out there? (adroll etc)

Great question:

1. Instant access to Facebook Exchange and the banner exchanges like Google Ad Exchange.

2. We let you segment out your audience in lots of fun ways: --- By URL path --- By URL querystring --- By Javascript event (This one's popular: https://www.perfectaudience.com/docs#javascript_api_autoopen) --- By regular expression --- Using an image pixel

Our customers think that's pretty awesome.

3. We break out every individual conversion generated into an awesome visual report you can export and compare against first party data. We even show you which ad was clicked on to generate the sale and how much you made.

4. Our billing and charges are super transparent with slick invoices and receipts that let you track every dollar spent.

5. Our Facebook retargeting campaign maker is simple, easy, and effective.

6. We have a reporting API (announced here, so you can get your data out). You can get your data OUT however you like.

7. Our campaigns perform GREAT. We've got ecommerce customers generating $11-12 in post-click sales for every $1 they spend with us.

8. Self-service creation of image pixels for e-mail retargeting.

9. Powerful tag manager so you add just one pixel to your site.

I could go on but those are lots of the highlights! My e-mail's in my signature if you'd like to ask more.

Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#8

Post by brandnewlow »

snaky wrote: post #5
brandnewlow wrote: post #3

Hey folks! Happy to answer any questions about retargeting or display advertising anytime. We're helping tons of startups acquire new customers efficiently. My e-mail is in my signature if you want to chat!

Do you use 3rd party cookies for tracking I suppose? What's your strategy considering the emerging tendency they will not work in recent browsers like Mozilla?

Yes, we do use third party cookies. Yep, very aware of Mozilla's recent announcements. I've been reading those discussions pretty closely.

So, a few thoughts on the issue:

1. There's ways to work within that environment that delivers ROI and still respects user privacy.

2. The actual business impact from this change remains to be seen. Firefox has a large share of the browser market, today. But we've seen how quickly things like that change. Also, the browser market share for "marketable impressions" does not line up 1-1 with overall browser marketshare.

So we're watching things closely.

Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#9

Post by niggler »

orangethirty wrote: post #2

I talked with Brad this morning, and these guys know what they are doing. This product is very, very effective, and I recommend it. Disclaimer: I have never worked with this company, and have no business interests in it.

"This product is very, very effective, and I recommend it. Disclaimer: I have never worked with this company, and have no business interests in it."

Did you personally use the service? If so, could you give some more details regarding your experience?

Re: Facebook Retargeter Perfect Audience (YC S11) Launches API For Agencies, Devs

#10

Post by orangethirty »

niggler wrote: post #9
orangethirty wrote: post #2

I talked with Brad this morning, and these guys know what they are doing. This product is very, very effective, and I recommend it. Disclaimer: I have never worked with this company, and have no business interests in it.

"This product is very, very effective, and I recommend it. Disclaimer: I have never worked with this company, and have no business interests in it." Did you personally use the service? If so, could you give some more details regarding your experience?

I use this kind of re-targeting all of the time. Have not had the opportunity to do so with this company. But they all work in the same practical manner. I have been following them for some time and met one of the founders. Very impressed by how they do things. I will be using it for a future product I'm launching. Honestly, you can't go wrong with it. Sometimes you can just tell by the people behind products. I normally don't speak out like this, but this is one to those products that actually make a difference.
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