Earlier quoted context omitted.
Loud public fuss is usually a reasonable backup plan if asking them to change doesn't work. You still haven't grasped the problem. I'm sure that 37signals could easily have used quiet channels to remove the offending pages, messages, and marketing copy on GetSatisfaction. But that would not have reached me . Up until three hours ago I was wandering through the world, with a faint memory of the time that I followed a…
Not every wrong in the world needs to be righted. Sometimes righting an old wrong creates a new wrong. Personally, I find new wrongs to be more costly than old ones.
The startup world seems too small to want to create that kind of karma.
But again, if the post had said, "Hi folks, just to let you know, the GetSatisfaction page for 37s is not official and we've worked something out with them where they'll now offer an option to all companies to redirect to their real support page and will ask permission to use logos in the future and tone down the language." it wouldn't have been the top story on HN.