Absolutely love the transparency. It's nice for founders to know that everyone else (even some of the best!) aren't always crushing it...but I'm betting you'll crush it next time around :) Good luck!
Closure
11–18 of 18 posts
Re: Closure
#12Man, startups are hard. B2C startups are really hard. Best of luck with the pivot!
Re: Closure
#131.2 Million page views, and $33k in revenue. That is a $30 CPM. Wow. I wonder if they tried buying traffic for some of best performing articles. Probably not cost effective, but not far off.
462,291/372,195 = $1.24 => Spend Per Visitor
33,883/462,291 * 100 = 7.30% => Commission Rate
33,883/372,195 * 100 = 9.10c => Value of Incoming Click
33,883/3,356,379 * 100 = 1.00c => Value of Outgoing Click
Required middleman amplification ratio: 9.1 => Hard but workable.
33,883/10 = $3883 => Monthly income => Not workable.
Re: Closure
#14This is a beautiful way to show everyone that you guys know what you're doing and to build brand loyalty. Best of luck!
Re: Closure
#15Pay attention, this is how you handle the public aspects of a pivot.
I don't understand that sentence. What is a pivot?
Re: Closure
#16Pay attention, this is how you handle the public aspects of a pivot.
I don't understand that sentence. What is a pivot?
A pivot is when a company (usually a smaller company) decides that their current business model/idea isn't working, and "pivots" to another idea. Though to be fair, I arrived at this definition only by seeing it enough times on HN and defining it via context.
Re: Closure
#17Earlier quoted context omitted.
I don't understand that sentence. What is a pivot?
A pivot is when a company (usually a smaller company) decides that their current business model/idea isn't working, and "pivots" to another idea. Though to be fair, I arrived at this definition only by seeing it enough times on HN and defining it via context.
The word originally came from Eric Ries and the Lean Startup (I think). Pivot does indeed mean changing to another idea, though the emphasis is on "change direction with one foot on the ground", ie, not just scrapping everything to do something completely new. Though nowadays it seems pivot can mean everything from "slight change in direction" to "completely give up".
Re: Closure
#18It seems difficult to make good money with affiliate marketing. Example Amazon books: say I earn 1$ per book sale - that is about the same as for 10 clicks on an adwords ad on my site. If 10 people have clicked on an Amazon link, I haven't earned anything yet. So how can such things make sense? I guess you have to sell more expensive stuff, but I think Amazon has also capped the max affiliate reward now?
A pity, because I'd prefer to refer handpicked things to unpredictable AdWords on my site, but can't see it working.