Earlier quoted context omitted.
> so they just leave De Beers to run around gouging consumers That's kind of missing the point. If diamonds were 5 bucks a piece, women would no longer be interested in receiving rings bejeweled by them. A woman wants a man who is financially secure. If you can't afford a shiny rock, you can't afford what's coming after it either, so there's no point.
It doesn't have anything to do with financial security. Look, if your man is spending three months worth of salary on a piece of shiny rock, he is exercising poor financial judgment and that is a signal against future financial security. Women want diamonds not because of any symbolic reasons ("Diamonds are forever!") but because of reasons that are much more practical: they want to be able to show off the diamonds t…
For example my wife has a Sapphire ring (yes I know Sapphires can be made at any size artificially) and so does my brothers. A close friends wife has a Ruby and I have seen Emerald ones.