Earlier quoted context omitted.
I remember reading this very good Wired article [1] ( "Armed with inexpensive, mass-produced gems, two startups are launching an assault on the De Beers cartel. Next up: the computing industry." ) and assuming we were on the verge of a major disruption. But that was 10 years ago. Anyone know why it didn't quite work out that way? [1] http://www.wired.com/wired/archive/11.09/diamond.html
The psychology of diamonds only works if you pay a lot for the stone. I would posit that synthetic diamonds fail for the same reasons that knock-offs like cubic zirconiums fail. They don't deliver on the promise of the advertising. The advertising promises that your love can only be shown by spending a lot of money on this specific thing with these specific set of arbitrary selected attributes. E.g., it must come fro…
What other manufactured fairy tales have huge quantities of humans swallowed hook line and sinker?