Ask HN: What the hell happened to LaunchRock?

Looks like LaunchRock has sacrificed their UX and value proposition on the altar of monetization. Selling domain name registrations is a decent monetization plan. However I think they need to bring back the primary value-prop communication before trying to sell the domain ( like asking to marry on first-date ). They could even charge $5 for a year of their service up-front, then charge $15 for domain registration etc and continually up-sell users into more services. The approach LaunchRock is using today will most likely loose too many people at the top of the funnel. The appearance of .co restriction is disappointing also ( did they get bought by the .co company? )