Earlier quoted context omitted.
With currently only 3400 paying users it's only 80K pr. year of revenues (and the profits are probably much lower). It's still far from a good business and this kind of money does not have any kind of guarantees.
3400 is only the number of new paying users in the last 24 hours. The amount of annual income from this product will now end with "million".
After the Reader-is-dead news cycle ends, the money will stop flowing, and the real work (supporting paying users) begins.