> There's also the question of preserving gaming history. As we saw with THQ last month, publishers aren't immortal. They can die, and had THQ implemented always-online DRM in Darksiders II, all copies of that game might've died with it when the rights to the series weren't bought up by another publisher. That's the part that concerns me the most. I still install (and play) lots of old games on every computer I own -…
It's not just unlikely but, in fact, impossible for the operating costs of the servers to be worth keeping on forever since no (significant) additional income will be coming in from the title after some point X.
SaaS companies have been dealing with this for years quite successfully via their "pay as you go" monthly subscriptions. This keeps the money flowing in and motivation to keep the servers on. And, better yet, it gives the consumer confidence that the service provider is going to pay attention to the product long-term, not just during launch day.
My recommendation for EA moving forward would be to move to subscription pricing for any games that operate as online-only - single- or multi-player.
Exact pricing is important as well. My initial instinct was to say that they should prorate the cost, something like $5/month but I quickly realized why this wouldn't work. Obviously most gamers are fickle and have short attention spans. 90% of buyers probably wouldn't buy month two and it wouldn't work out.
Instead, I would recommend pricing the game at something like $60 for two years. Same price and clearer value to me as a customer. Suddenly I'm not worried if they are going to shut off the servers in four years because that's not what I'm paying for today (and really never was). I'm paying for the opportunity to play this week and, if I love it, play it over and over again for two full years. Is that worth $60? Absolutely! And what about in two years? If I'm still loving it, hopefully they let me renew for another two years, maybe even at a discount. And if the game ends up sucking and nobody renews, they can turn the servers off (or throttle them down) without feeling bad.
The real risk with the current system isn't in case the game is a flop and they turn the servers off prematurely. It's actually if the game is legendary, like SimCities of past, and the passion to play keeps momentum for decades. How can EA keep the lights on?