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calculate the NPV of (incremental revenue - required time & money to invest). If NPV > 0, go; Else, no go
that is impossible to estimate. If I were able to estimate that I wouldn't be asking this question. Also, your usage of the term NPV is flawed. Thanks though.
My instinct is that you are getting a decent amount of ad revenue, and that you might be able to get more - but it will likely require a whole bunch of experimentation to figure that part out.
I would instead focus on the other opportunities: driving more users, and generating other forms of revenue.
You likely will be able to 2-4x your users by experimenting with SEO and Social traffic sources. Also, 2M page views means you likely have a lot of users that you can try to get them to interact with the site more - that interaction will likely result in them coming back and getting more users (via) facebook.
With regards to revenue your simplest bet could be with thinking about different affiliate programs - you might want to approach relevant companies even though they might not have an explicit program.
If you have a specific niche of users, then you can likely drive up ad revenues more, but even if not you can try segmenting your users giving them a little more reason to stay and finally targeting them differently for higher ad rates.
I own a website that gets 15% of your pageviews but I'm having trouble finding any advertisers. The website is on BuySellAds but isn't getting any bites despite a highly educated niche audience. Does anyone have any tips for finding advertisers? You can easily find the website by going to the domain of my email address or my submission history.
Have you tried Adsense?
I own a website that gets 15% of your pageviews but I'm having trouble finding any advertisers. The website is on BuySellAds but isn't getting any bites despite a highly educated niche audience. Does anyone have any tips for finding advertisers? You can easily find the website by going to the domain of my email address or my submission history.
Why don't you sell the templates on your site?
Earlier quoted context omitted.
Have you tried Adsense?
Yes, adsense generates virtually nothing. I had it up for about 6 months and it generated ~$70 or so. The site does get a lot more traffic now but regardless, it seems like I would receive far more income from something like BuySellAds.
Sounds like you have something very wrong going on there. I have one incredibly crappy site with 5k uniques/month that is bringing in more than that.
I'm no expert, but if you'd like me to take a look, ping me on email.