Offical email should never include links (unless it's signed, but what is?), the potential for trouble is just too great. I had this exact same problem back in 2003 from a financial company. I wrote them a serious email telling them just how dangerous it is to teach your users that it's OK to click on links that don't even go to your domain in random emails. I even showed them how easily I could create a phishing sit…
I guess here Evernote figured any instructions they sent would have resulted in a link being sent anyway, so why not just send the link and ensure a higher shot off compliance. They seemed to have forgotten about phishing. Some sites have taken to including in such emails account information that presumably only the company would know (such as part of the account number) along with the name. I know of at least one ba…
Not to mention the fact that lots of 'personal information' is not in fact private, e.g. date of birth (one of my financial accounts uses date of birth), mothers maiden name, social security number, etc.