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Why can't advertising work on the internet if such intrusive advertising can work through television ( atleast the companies think it works )
I bet TV ads stopped working as well when TV remotes became popular.
HBO and movie channels break the synchronization.
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That's not true at all. Advertisements succeed or fail based on the nature of the ad. I've clicked Google ads before despite the fact that they're very obviously ads (different-colored backgrounds, text saying ads are ads). I've clicked Facebook ads, which are put in a special Ad Zone of the page. Clever ads don't make me buy things, but they get my attention. Clever products? It's not a matter of clever, it's a matt…
I've clicked Google ads before despite the fact that they're very obviously ads (different-colored backgrounds, text saying ads are ads). I've clicked Facebook ads, which are put in a special Ad Zone of the page. What percentage of Google's revenue comes from people clicking ads that they don't know are ads?
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I bet TV ads stopped working as well when TV remotes became popular.
Remotes don't help that much if commercials are synchronized. You might as well just go to the bathroom. HBO and movie channels break the synchronization.
Are they? If there are 9 synchronized channels and 1 that's not. I believe that 1 wins, because everyone else switches there out of boredom.
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It's kind of like walking in a store, the sales person asking "what are you looking for", and then the sales person trying to sell you that thing you're looking for. This may be "insidious", but it's generally helpful for both parties. Google ads are usually the same way. Google knows what sort of things I want, and it reminds me from time to time. They make money, some random advertiser makes money, and I get the th…
For me, it's closer to walking in to a library, the librarian asking "what are you looking for", and then the librarian trying to sell me that thing I'm looking for (which she gets a commission for).
Not really worth the time to read, same stuff that's been said before. Showing a user an ad while they're searching for something works amazingly well -- any other time it's a crap shoot. For the foreseeable future I think the best way to advertise any web app or other online service is with a blog and as many helpful, informative, thought provoking posts as you can find the time to write. There are plenty of example…
> There are plenty of examples of successful companies that have used this model Do you mean they used their blog as the main marketing effort? I'd like to hear more about those. It seems if the users are looking at your blog, they've found you already. Or perhaps those companies created thousands of other blogs that were only used for search engine optimization (linking back to their money blog)? That I can understa…
Of course this only works if your blog posts are related to your product offering.
Another problem with advertising is that usually I don't want the things that are advertised. (At least in the case of non-contextual display advertising.) For example, when I read the NYT I see ads for Target. This is a bad deal for Target, because I already know they exist, and I buy toilet paper there every week anyway. I don't shop there more often because they don't sell anything I want, not because I don't know…
Another problem with advertising is that usually I don't want the things that are advertised. (At least in the case of non-contextual display advertising.) For example, when I read the NYT I see ads for Target. This is a bad deal for Target, because I already know they exist, and I buy toilet paper there every week anyway. I don't shop there more often because they don't sell anything I want, not because I don't know…
Advertising is not always about convincing you to buy, or convincing you to change. A lot of brand building is simply to make you recognise the brand and keep it in your mind. This has obviously worked in the case of Target and Pepsi. There will always be a place for this type of advertising.
Advertising doesn't bother me at all, but I would really appreciate it if they made a product I wanted isntead of spending their money trying to make me want something I don't.
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Remotes don't help that much if commercials are synchronized. You might as well just go to the bathroom. HBO and movie channels break the synchronization.
> if commercials are synchronized Are they? If there are 9 synchronized channels and 1 that's not. I believe that 1 wins, because everyone else switches there out of boredom.
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> if commercials are synchronized Are they? If there are 9 synchronized channels and 1 that's not. I believe that 1 wins, because everyone else switches there out of boredom.
In the States, PBS does not run commercials. Yet the scarcity of people who watch public broadcast may be evidence against that claim. (Maybe average people prefer commercials?)
However, it is true that PBS commercials are not synchronized with commercials on the "standard" channels.
The reason that PBS doesn't win is that many folks prefer commercials to PBS....
That is just in RSS land. In Twitter/im land, I have things that are effectively advertising too.