Why Advertising Is Failing On The Internet
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Why Advertising Is Failing On The Internet
1–10 of 39 posts
Re: Why Advertising Is Failing On The Internet
#2Not really worth the time to read, same stuff that's been said before. Showing a user an ad while they're searching for something works amazingly well -- any other time it's a crap shoot.
For the foreseeable future I think the best way to advertise any web app or other online service is with a blog and as many helpful, informative, thought provoking posts as you can find the time to write. There are plenty of examples of successful companies that have used this model -- building a brand and a network simultaneously -- and there's no reason to think it's going anywhere.
Re: Why Advertising Is Failing On The Internet
#3Just slightly biased.
Also fails to understand how internet advertising is completely different.
>> "Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible. Why? If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; ads are synchronized so that users cannot channel surf to avoid the ads."
TV advertising is an annoyance. It stops you from watching the program you were watching. Advertising on the net is just extra data you can choose to take advantage of, or ignore. Add to that the fact that much of the internet advertising is commission based on sales which is completely trackable.
For a start, why would something like the Amazon affiliate program 'fail'? Will people stop buying things from Amazon? Will they suddenly stop buying them through affiliate links? I'd say probably not.
Don't believe the hype.
Also:
>> "My own research suggests that consumers behave as if they get much of their information about product offerings from the internet, through independent professional rating sites like dpreview.com or community content rating services like Ratebeer.com or TripAdvisor"
Doesn't really make sense, since TripAdviser gets a cut of each reservation - so it may be 'community content', but it's all still just advertising links.
Re: Why Advertising Is Failing On The Internet
#4Just slightly biased. Also fails to understand how internet advertising is completely different. >> "Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible. Why? If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; a…
>Advertising on the net is just extra data you can choose to take advantage of, or ignore.
Huh?
When I'm reading an article and there's big flashing graphics on either side of the text, that's an annoyance.
Re: Why Advertising Is Failing On The Internet
#5I don't think all internet advertising will fail - there is often an ad that I want to see on Google. I agree that obtrusive, tricky, seizure-inducing display ads are no replacement for anything, but I don't buy the basic premise that advertising on the internet is flawed.
I also don't like when academics ramble for pages and pages, without being able to succinctly express their ideas. This guy should do a tour in writing ad copy - I think that would have a very positive effect on his writing.
Re: Why Advertising Is Failing On The Internet
#6Just slightly biased. Also fails to understand how internet advertising is completely different. >> "Consumers do not want to view advertising. Think of watching network TV news and remember that the commercials on all the major networks are as closely synchronized as possible. Why? If network executives believed we all wanted to see the ads they would be staggered, so that users could channel surf to view the ads; a…
>Advertising on the net is just extra data you can choose to take advantage of, or ignore. Huh? When I'm reading an article and there's big flashing graphics on either side of the text, that's an annoyance.
You might find it an annoyance, but it doesn't stop you reading the article. If you're one of those people that can't just ignore it if it doesn't interest you, you can block it pretty easily - small minority do.
I obviously disagree with the article, I find interesting things from adverts all the time - competitors, services I didn't know about, products I might think about buying some day. I want to see adverts. Unobtrusive, targeted adverts that show me stuff I want.
Obtrusive flashing banner advertising makes up a tiny proportion of advertising, and isn't that effective at all.
Re: Why Advertising Is Failing On The Internet
#7Silly rhetoric lacking a clear argument and evidence to support the argument.
Re: Why Advertising Is Failing On The Internet
#8Google is really no better than adware from the old days. Sure the service they provide is useful, but it's still adware in another package.
Re: Why Advertising Is Failing On The Internet
#9Not really worth the time to read, same stuff that's been said before. Showing a user an ad while they're searching for something works amazingly well -- any other time it's a crap shoot. For the foreseeable future I think the best way to advertise any web app or other online service is with a blog and as many helpful, informative, thought provoking posts as you can find the time to write. There are plenty of example…
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Re: Why Advertising Is Failing On The Internet
#10Currently, advertising only works on the Internet when people don't know it's advertising either because it is not labeled as such or because a confusing term is used (e.g., "Sponsored").
If you don't want to deceive users in this way, have ads about clever products (NOT clever ads, but clever products such as the Segway, Rubik's Mirror Blocks, etc.).