Earlier quoted context omitted.
> That's $100 more than a 13" MacBook. Some will see that as "So Chromebook is better than a MacBook then? They wouldn't have priced it that high if it wasn't. I want one". Kind of how some expensive wine is sold. Sell it for $15 / bottle and it gets lost on the shelves among others. Put it in a special glass case and sell it for $120 / bottle and surprise people will buy, taste it and think it is really the best one…
I don't know anybody who only bought a Mac because it was expensive. They bought it because it was worth the expense. Chrome OS is an unproven platform that doesn't have nearly the popular support of Apple's products, and it's coming from a company that's still fairly new at both software and hardware design. That's not to say this will be a bad product, but this is certainly a risky marketing strategy. I'd love it t…
Plus, of course, there's simple media exposure. Most people don't associate Google with laptops, but this is on the BBC homepage at the moment (first story under technology).