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Marissa Mayer Rolls Out a New Yahoo.com

businessweek.com

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Re: Marissa Mayer Rolls Out a New Yahoo.com

#131

Post by tn13 »

bpatrianakos wrote: post #7

"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…

She clearly missed the following words. "leveraging the cloud, mobile optimized, touch friendly"

Re: Marissa Mayer Rolls Out a New Yahoo.com

#133

Post by Zarel »

Andrex wrote: post #107
adorable wrote: post #91

Earlier quoted context omitted.

I guess he refers to the search bar at the top and the left navigation menu that remain fixed when scrolling (i.e. acting like frames even though it's just css / js)

That's even weirder because that's better for user experience.

Well, it breaks the Page Down button. :(

Re: Marissa Mayer Rolls Out a New Yahoo.com

#134

Post by nwh »

itsybitsycoder wrote: post #64
DougBTX wrote: post #23

Earlier quoted context omitted.

Going directly to http://au.yahoo.com/ doesn't show the upper search box.

I see the upper search box at first, and then it gets covered up by one of those full-page background ads. Might depend on adblock settings.

You've nailed it.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#135

Post by Evbn »

wmeredith wrote: post #18
bpatrianakos wrote: post #7

"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…

She's not going to rattle off jargon from the technical requirements document. If she did, the Business Week audience would respond with, "What's that supposed to mean? It just a bunch of acronyms and industry jargon." This is a marketing and PR piece.

The same crap gets blasted around internally by the disconnected execs, "magical" systems, etc.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#136

Post by Evbn »

jrockway wrote: post #56
recuter wrote: post #49

Earlier quoted context omitted.

"We made it less crap." Or, actually usable: "We gave it a makeover."

"We cleaned up the design, made the pictures bigger and the text easier to read. And we added gadgets to the side so you can stay up to date on your stocks." (As though the average Yahoo reader owns individual stocks?)

Tons of people like to play with stocks. The educated elite buy mutual funds.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#137

Post by Evbn »

Terretta wrote: post #127
jrockway wrote: post #126

Earlier quoted context omitted.

Let's be honest here. Yahoo doesn't really care what you think. I was under the impression that I was replying to an HN comment, not to Yahoo. I know they don't care what I think, nor do I expect them to care. I don't even think there's value in them caring what I think. The point of this particular HN thread was to analyze the language used in the article, and I added my thoughts to the thread for others to read. (I…

Generally I'd agree with you. And generally I think these releases are PR. But the sentence in question "feels" more sincere than that to me: She said it's "important that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" . In context, I don't think the first word, "dynamic", means AJAX, I think it means conveying energy or excitement. Pu…

Yes, you have captured the essence of the consultant who wrote Marissa's speech. That is exactly what this thread is complaining about. The corporatespeak BS. "Dynamic" is 1990s codeword for "good", before "rock star" took over as the tech buzzword.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#138

Post by Evbn »

obstacle1 wrote: post #98
bpatrianakos wrote: post #78

Earlier quoted context omitted.

I wasn't looking for an explanation of how the site was built at all. I really think she could have came up with an explanation of the goals of the redesign that actually meant something. For example: "We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are…

You're right that the quote lacks substance but again, this is basically a press release aimed at Joe and Jill Schmoe. They do not care about all the work that went into the site; they only care about the experience of using the site. With this in mind, take your revised sentence: >"We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the hom…

Jill Schmoe doesn't read Yahoo press releases.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#139

Post by Evbn »

tn13 wrote: post #131
bpatrianakos wrote: post #7

"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…

She clearly missed the following words. "leveraging the cloud, mobile optimized, touch friendly"

She is trying to slowly step away from her "just be Google" strategy of 2012.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#140

Post by obstacle1 »

Evbn wrote: post #138
obstacle1 wrote: post #98

Earlier quoted context omitted.

You're right that the quote lacks substance but again, this is basically a press release aimed at Joe and Jill Schmoe. They do not care about all the work that went into the site; they only care about the experience of using the site. With this in mind, take your revised sentence: >"We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the hom…

Jill Schmoe doesn't read Yahoo press releases.

The content of Yahoo press releases makes it into Business Week and other MSM, which Jill Schmoe reads daily.
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