111–120 of 145 posts
Mayer seems to understand how a product like Yahoo fits into the life a person and then designs around that.
"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…
"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…
Intuitive = easy to use, especially important for Yahoo's demographic
Beautiful design = nice to look at.
I think that sentence covers the redesign pretty well and isn't just "buzzword soup."
Earlier quoted context omitted.
"We made it less crap." Or, actually usable: "We gave it a makeover."
"We cleaned up the design, made the pictures bigger and the text easier to read. And we added gadgets to the side so you can stay up to date on your stocks." (As though the average Yahoo reader owns individual stocks?)
Earlier quoted context omitted.
I wasn't looking for an explanation of how the site was built at all. I really think she could have came up with an explanation of the goals of the redesign that actually meant something. For example: "We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are…
It's not her personal blog. For all we know, she went into detail about the whole thing and the reporter snipped it all. I'm not saying it happened here, but it does happen.
Earlier quoted context omitted.
This is a fluff piece aimed entirely at nontechnical readers. "Beautiful", "intuitive", "dynamic", "personalizable", and so on are exactly the words this audience wants to hear. They wouldn't understand anything more jargon-y and don't care how the site was built, they just want to know how they're going to feel while using it.
How can someone tell me what I will find beautiful or intuitive? It's buzzwords, not a meaningful reflection on the changes. People that aren't professional writers think that stringing positive-sounding words together in a way that is grammatically correct will result in a good sentence. The result is corporate speak. "The synergy of the positive verbiage results in a dynamic reading experience." No, it makes me wan…
> How can someone tell me what I will find beautiful or intuitive?
Especially since you know. You are a Google employee and all.
The fact is that Yahoo is simply trying to make this launch sound exciting. Like companies have been doing for hundreds of years. And the language they are using is far less hyperbolic than most.
> The result is corporate speak.
Earlier quoted context omitted.
This is a fluff piece aimed entirely at nontechnical readers. "Beautiful", "intuitive", "dynamic", "personalizable", and so on are exactly the words this audience wants to hear. They wouldn't understand anything more jargon-y and don't care how the site was built, they just want to know how they're going to feel while using it.
How can someone tell me what I will find beautiful or intuitive? It's buzzwords, not a meaningful reflection on the changes. People that aren't professional writers think that stringing positive-sounding words together in a way that is grammatically correct will result in a good sentence. The result is corporate speak. "The synergy of the positive verbiage results in a dynamic reading experience." No, it makes me wan…
Looks like the web has gone full circle. Back in 2000 frames were all the rage; in 2005 frames were the bane of good designers everywhere; now in 2013 we're back to frames again. Here's hoping the frames trend dies a swift, permanent death sooner rather later.
I'm getting redirected to Yahoo's mobile site for some reason. Chrome 24 on Ubuntu 12.04.
"Overall it was important to me that the page be dynamic, that it feel very fresh, and that it be very intuitive, and that it really tries to embody beautiful design" Is that really supposed to mean anything? It sounds like buzzword soup. It should kind of go without saying that she wants the site to be fresh, intuitive, and beautiful. I don't think anyone wants a stale, frustrating and ugly website. That said, news…