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Marissa Mayer Rolls Out a New Yahoo.com

businessweek.com

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Re: Marissa Mayer Rolls Out a New Yahoo.com

#91

Post by adorable »

Andrex wrote: post #86
acabal wrote: post #62

Looks like the web has gone full circle. Back in 2000 frames were all the rage; in 2005 frames were the bane of good designers everywhere; now in 2013 we're back to frames again. Here's hoping the frames trend dies a swift, permanent death sooner rather later.

I can't find any evidence of frame or iframes on yahoo.com, what are you referring to?

I guess he refers to the search bar at the top and the left navigation menu that remain fixed when scrolling (i.e. acting like frames even though it's just css / js)

Re: Marissa Mayer Rolls Out a New Yahoo.com

#92

Post by venomsnake »

eqreqeq wrote: post #75

I know this may not be appropriate but wow is she cute [1] and hot [2] at the same time. And on top of that she is brilliant, regardless of how her gig with Yahoo! turns out. Which makes her even more attractive. [1] http://en.wikipedia.org/wiki/File:Marissa_Mayer.jpg [2] http://www.glamour.com/images/women-of-the-year/1103-marissa...

Calling someone in their 30-s that you are not into intimate relationship with or hitting on them cute is indeed inappropriate.

Also her looks are irrelevant - they won't help her save the company and many of yahoo shareholders will gladly kiss Medusa if she able to increase the share price 3 fold.

I am much more worried that there is not much of her brilliance shown yet. The new yahoo homepage, while improvement doesn't seem to be able to get new demographics or fix the major problems that made me abandon yahoo years ago.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#93

Post by ed209 »

bpatrianakos wrote: post #83
ed209 wrote: post #43

Earlier quoted context omitted.

Actually, you should always define some "buzzword soup" as you put it, or as others put it "define the tone". Picking out opposites to words she says is a cheap shot. Of course no one would ask for "stale, frustrating and ugly" websites. However, she could just as easily have said "robust, bold and permanent" which would have resulted in a site better suited for obituaries. I often encounter people who put these very…

Everyone seems to be misunderstanding what I meant. I understand that those words have meaning in some contexts and I get that this is a Business Week interview and they're playing to the audience. All I'm saying is that if she would have added in just a couple of specifics in there the quote would have had meaning. What she said would have made sense if she were saying it to her design department but in this context…

fair enough, my comments were directed more towards these terms used in a project management context rather than where she actually used them.

I would still argue that using them as part of marketing speak is doing something towards setting the tone though.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#94

Post by jlarocco »

bpatrianakos wrote: post #78
obstacle1 wrote: post #17

Earlier quoted context omitted.

This is a fluff piece aimed entirely at nontechnical readers. "Beautiful", "intuitive", "dynamic", "personalizable", and so on are exactly the words this audience wants to hear. They wouldn't understand anything more jargon-y and don't care how the site was built, they just want to know how they're going to feel while using it.

I wasn't looking for an explanation of how the site was built at all. I really think she could have came up with an explanation of the goals of the redesign that actually meant something. For example: "We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are…

It's not her personal blog. For all we know, she went into detail about the whole thing and the reporter snipped it all.

I'm not saying it happened here, but it does happen.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#96

Post by mikeryan »

benburleson wrote: post #16

I must be missing something. I haven't been to yahoo.com in a long time, but this looks very similar to what I remember, just slightly updated for last year's style. http://i.imgur.com/Z0EH12W.jpg

This is a refresh not a redesign.

She only took over about 6 months ago, properly redesigning something like the Yahoo home page is likely a year long process. I have no doubt that this is a temporary step to get a little bit of forward momentum for what has been perceived as a stagnant company.

Re: Marissa Mayer Rolls Out a New Yahoo.com

#97

Post by [deleted] »

bpatrianakos wrote: post #78
obstacle1 wrote: post #17

Earlier quoted context omitted.

This is a fluff piece aimed entirely at nontechnical readers. "Beautiful", "intuitive", "dynamic", "personalizable", and so on are exactly the words this audience wants to hear. They wouldn't understand anything more jargon-y and don't care how the site was built, they just want to know how they're going to feel while using it.

I wasn't looking for an explanation of how the site was built at all. I really think she could have came up with an explanation of the goals of the redesign that actually meant something. For example: "We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are…

[deleted]

Re: Marissa Mayer Rolls Out a New Yahoo.com

#98

Post by obstacle1 »

bpatrianakos wrote: post #78
obstacle1 wrote: post #17

Earlier quoted context omitted.

This is a fluff piece aimed entirely at nontechnical readers. "Beautiful", "intuitive", "dynamic", "personalizable", and so on are exactly the words this audience wants to hear. They wouldn't understand anything more jargon-y and don't care how the site was built, they just want to know how they're going to feel while using it.

I wasn't looking for an explanation of how the site was built at all. I really think she could have came up with an explanation of the goals of the redesign that actually meant something. For example: "We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are…

You're right that the quote lacks substance but again, this is basically a press release aimed at Joe and Jill Schmoe. They do not care about all the work that went into the site; they only care about the experience of using the site. With this in mind, take your revised sentence:

>"We wanted the site to feel fresh, intuitive, and beautiful which why we put a lot of work into the new real-time news feed, gave the homepage a simpler, less cluttered design, and took inspiration from designs that are both modern and timeless"

And chop it up as such:

>"We wanted the site to feel fresh, intuitive, and beautiful."

Absolutely no relevant facts lost (given the audience) and a much clearer read.

The shorter sentence is also more effective from a marketing perspective because it plants the seed of curiosity in the reader's mind. "How is the site fresh, intuitive, and beautiful? Better visit yahoo.com and find out".

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