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It's been picked by all major media outlets. Canonical is trying to create a buzz so major vendors start paying attention to it. I think they have been really successful in doing that. If Ubuntu comes with 10 basic apps that I use let's say Chrome browser and an ePUB reader. I would totally switch.
Why should major vendors take this more seriously than consumers? It's not like they can buy the product either. If I were Google or Apple, I'd be a lot more worried about a cool Kickstarter than a vaporous brochure site. Three kids with passion trying to get funding are worth more to me than a dozen graphic artists at Canonical with no idea how electricity works. I'm happy for them to prove me wrong, but this is wha…
How preposterous of you! They are going to release images in 2 days. What do you expect them to do come to your house and give you a lecture on electricity. You seem to know everything about manufacturers and Canonical and their internal communication. Of course Canonical is talking to all parties. Do you want them to include you in the discussion? I like your negative attitude.