Earlier quoted context omitted.
How would you feel if twitter decided to include (for your benefit, of course) a bunch of advertising next to their button after sending you an email about it and defaulting to 'on'. Would that be ok for you or would you feel that that was not what you signed up for when you decided to embed their button tag? I signed up for a 'comment tag', not for an 'advertising tag'. There is a world of a difference between those…
Like I said, I can totally empathize. No, it's not cool to do that without any notice or consent. You didn't get the notice so as far as you're concerned there was none. I get that, it's totally understandable. That said, I don't think your example of Twitter is a good one. They're too different for that to work. But I don't think getting into that would be very productive for anyone so rather than doing that I'll ju…
It's not something you can just announce and then do. There is no possible way it is okay to make "we're going to use your voice" as an opt-out feature. Without his consent it is just wrong. They could have sent him letters or even left him voicemail messages, but anything short of getting explicit approval makes the appearance of his endorsement a misrepresentation, or more simply, a lie.