Earlier quoted context omitted.
Out of interest, how would you say you compare to BitBucket? Your given plan structures seem to suggest that their pricing structure per user is superior. "A startup with 30 repos and a team of two is completely free." Same with them. "A professional plan with 60 repos and 5 collaborators is $9 per month." 5 collaborators is free with them. "A business plan 150 repos and 10 collaborators is $72 per month." BitBucket…
Thank you for the question. We want to make sure that the pricing only increases in small steps. If you add one more user you should never go from $25 to $50. We also have a free issue tracker, you don't have to pay for it. Jira prices are 4 times more expensive than BitBucket prices. And of course there is the option to go self hosted easily in the future. What do you think we can improve in the pricing of GitLab.co…
Many of your users are not price sensitive, at all, and they have a very different definition of what a "small increment" is as compared to you. For example, for a company which has 10 full-time devs, anything under $1,000 rounds to zero. If you tell them "Good news! Instead of asking for an extra $25 we ask only for an extra $5" you're telling them something which is not valuable to them at all, and it might actually be negatively valuable for them. (For example, if it causes you to make the app most responsive to the needs of people who think $25 is a lot of money instead of companies with 10+ employees.)