There are two ways of looking at this, as a consumer and as a company.
As a consumer obviously we want everything to be cheaper, not just compared to elsewhere, but in general. Who wouldn't like Apple products to be cheaper, or cheaper DSL, cheaper cable etc.
As a company you're in it to make money, period. Pricing is one of the most complicated and imprecise things a company has to deal with. Once you set a price you basically anchor yourself to it in case you later find out that that price was low and you could have charged higher. If you set the price too high then there is always the option to go lower, or offer discounts. You also need to take into account different categories of customers, based on region in this case, and try to price discriminate such that you are able to charge the price that would bring maximum profit (not revenue) and where people cannot go across these categories to buy another comparable product. For example, senior, student, children discounts for movie tickets.
Then there are com parables you need to take into account, like Coke and Pepsi are substitutes to an extent, Photoshop and Gimp are not. IntelliJ and Eclipse are, so IntelliJ has to make sure it is offering value for which it can charge.
Microsoft also does regional pricing, and its products are dirt cheap in China and other economies where there is rampant piracy, since there it is effectively competing with its own product being offered for free.
Companies always try to maximize profits and if they can get higher profits and are not anchored to a lower price, they will do so. There is nothing wrong with it, its just business, which pays our salaries and also for entrepreneurs keeps our investors happy.