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Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

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Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#41

Post by Retric »

jawns wrote: post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

I really don't care about 'name brands' but they seem to have higher quality clothing. I assume it's classic price discrimination and floor space issues, but I don't see why you can't have a high quality online only brands that don't charge 90$ for a decent pair of pants.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#42

Post by arethuza »

swalsh wrote: post #24
jawns wrote: post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

I'm who this service is made for. Typically when I find a place, i'll stay loyal to them for a while. The right place has to have these 3 qualities. First, the price has to be a good value. I don't want to pay a lot for something that will last a short time. I wear cloths until i can't. Second, there has to be at least one employee there that is willing to help me find something. I can't pick cloths out, I need a guy…

"I'm who this service is made for."

Same here - pretty much all my clothes are either things I bought (starkly functional - mostly cross-use for outdoors activities) or purchased under the influence of my long-suffering spouse, who does have excellent taste - even I admit that the Armani leather jacket she (I) bought years ago is fantastic.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#43

Post by bernieyoo »

swalsh wrote: post #24
jawns wrote: post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

I'm who this service is made for. Typically when I find a place, i'll stay loyal to them for a while. The right place has to have these 3 qualities. First, the price has to be a good value. I don't want to pay a lot for something that will last a short time. I wear cloths until i can't. Second, there has to be at least one employee there that is willing to help me find something. I can't pick cloths out, I need a guy…

@arethuza We've found the significant other's approval is a critical factor in keeping it :)

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#44

Post by [deleted] »

jawns wrote: post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

[deleted]

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#45

Post by bernieyoo »

Retric wrote: post #41
jawns wrote: post #5

Here's what I don't understand about this business model. On the one hand, you're targeting guys who feel like they don't know enough about fashion to be able to make good clothing choices themselves -- so they trust an unknown stylist with unknown credentials to make the choice for them. On the other hand, you're targeting guys who value premium, name-brand clothes. I would think that if you're in category one, you…

I really don't care about 'name brands' but they seem to have higher quality clothing. I assume it's classic price discrimination and floor space issues, but I don't see why you can't have a high quality online only brands that don't charge 90$ for a decent pair of pants.

I think the issue is cost-driven. Particularly if you're going to offer free shipping both ways, you're going to have to charge a certain floor to make a profit after the manufacturing cost of the clothes. If you ship a 2 pound package (pretty reasonable estimate for pants) across the US, you're potentially looking at $20 hit if you pay for shipping there and they choose to return it.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#46

Post by bernieyoo »

tocomment wrote: post #40

$69/month is about 10x my clothing budget! Should I be embarrassed? Ashamed? Is this a sign I'm not dressing well :-( (I go out once every other year and spend 100-300 on new clothes)

Don't need to be embarrassed or ashamed. I think you'll find there's a marked quality difference at 10x cheaper, just because the economics wouldn't work out if you used higher quality materials and design and sold for 10x cheaper.

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#47

Post by matthuggins »

tocomment wrote: post #40

$69/month is about 10x my clothing budget! Should I be embarrassed? Ashamed? Is this a sign I'm not dressing well :-( (I go out once every other year and spend 100-300 on new clothes)

You are probably not their target demographic then. :)

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#48

Post by bernieyoo »

bhouser wrote: post #32
bernieyoo wrote: post #27

Earlier quoted context omitted.

With e-comm, the issue with Europe (from the prelim investigations we've done) is the lack of centralized shipping service. Whereas in US you can use one system to cost-effectively reach any of 300 million people, for Europe you're dealing with lot of local fiefdoms, OR you're paying significantly higher rates for UPS/Fedex. Not to mention return logistics!

When you're ready to come to Europe, just start with Germany. DHL is very fast, even with standard shipping (compared to my experiences with shipping in Canada). Most shipments are delivered in one or two days. And 80 million people is a decent market.

Thanks for the tip!

Re: Subscription Men’s Clothing Startup Bombfell Raises $730,000 Seed Round

#49

Post by jonschwartz »

I was part of the beta trial and I consider the Bombfell team my friends (even if we've never actually met). This service has changed the way I dress. To address what @jawns was saying, I was one of those who didn't care about brands and also made questionable fashion decisions. If you're willing to give Bombfell a try, they will change your mind about quality brands. They make you look good and will work with you till you're happy with your selection. These guys are awesome and I wish them 1000% success!
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