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An iOS App Marketing Strategy Guide

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Re: An iOS App Marketing Strategy Guide

#8
I am unsure about the following suggestion (on naming your app):

> My suggestion would be to find a name that not only sounds good, but is also relatively explicit and contains a major keyword.

I have a fairly popular app out at the moment — it's name is simply a single word.

A lot of competing apps use the "Name - Some Keywords" format in their iTunes app name. I am hesitant to update my app to do the same because it feels tacky.

Does this actually help customers find your app? Has it been shown to produce a real difference in discovery?

Re: An iOS App Marketing Strategy Guide

#9

I am unsure about the following suggestion (on naming your app): > My suggestion would be to find a name that not only sounds good, but is also relatively explicit and contains a major keyword. I have a fairly popular app out at the moment — it's name is simply a single word. A lot of competing apps use the "Name - Some Keywords" format in their iTunes app name. I am hesitant to update my app to do the same because i…

It does since the app name seems to be the most heavily weighted/scored in itunes search.

Re: An iOS App Marketing Strategy Guide

#10

I'm personally fond of push notifications. Notifications provide quite a high spike when used timely and in a contextual manner.

Although I am agree with this, however soo many developer are abusing this to the point where I think it is ridicilous. Soo many app now give you push notification when the app has not been used for a while and I think that's just as bad as spamming.
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