Earlier quoted context omitted.
This product is essentially a search engine. Doctors refer to medical texts all of time, this IBM tool is simply making it easier (and faster) to access the right information using plain English queries. It's not like we're going to replace doctors with computer kiosks...well, at least not until they work out some of the bugs.
It's more than a search engine it aggregates the information from say 10 different studies or cases about a disease into a set of information which it then compares against the current case the doctor is looking at. At that point it posits some diagnoses or some treatments. Calling it a search engine is pretty dismissive.
Think drug company or test procedure journal spam, designed to SEO Watson into making specific decisions or recommendations.