The human brain is a remarkable pattern recognition machine with a keen penchant for extracting meaning from noise. This, of course, will turn out to be nothing more than an unremarkable optical illusion; an urban legend is born.
This is called Pareidolia ( http://en.wikipedia.org/wiki/Pareidolia ). > Pareidolia ... is a psychological phenomenon involving a vague and random stimulus (often an image or sound) being perceived as significant.
I got caught in snow storms several times and what surprised me was how much physical effort it takes to do this for any length of time.