I also like the "buy today, because tomorrow it will be more expensive" and that's what I'm trying to explain in my mail outs to app devs.

Yep, the goal was always to get over the $1,000 mark and then start media promotion. I'm thinking of a press release. Would love any tips of just how to get attention as I'm finding that iphone apps are not the only products that are hard to get discovered! The site has to be discovered first before the apps will be :-)