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In the 90's, Windows machines competed with Macs on price, and nearly made Apple extinct. With the iPod, iPhone and iPad, Apple have been going from Early Mover to Early Mover, which has allowed them to keep their high margins. Unless they can keep finding even more new markets to move into, they are going to find it harder and harder to maintain high margins. They will then almost certainly have to lower their price…
One of the things that must be considered is that from 1995-2006, Windows machines were better. I was a Mac user through that time. Windows 95 came around with preemptive multi-tasking. The Mac was still more polished, but Windows 95 was a better operating system. This period also saw Intel processors far outpace the PowerPC. When OS X came out in 2001, it was so slow as to be nearly unusable. 10.1 helped, but compar…
Then, as now, Windows primarily thrived because corporate buyers bought more of what they already had. The success of Windows between 1996-2005 was almost entirely due to monopolistic abuse and buyer inertia.