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Hessian – A brand for sale

hessian.tv

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Re: Hessian – A brand for sale

#3

Post by hapless »

a : a native of Hesse

b : a German mercenary serving in the British forces during the American Revolution; broadly : a mercenary soldier

Powerful, unavoidable connotations are only valuable in a brand when they reinforce the product being sold.

Re: Hessian – A brand for sale

#5

Post by digikata »

hapless wrote: post #3

a : a native of Hesse b : a German mercenary serving in the British forces during the American Revolution; broadly : a mercenary soldier Powerful, unavoidable connotations are only valuable in a brand when they reinforce the product being sold.

c : a term describing a specific type of matrix in mathematics

Re: Hessian – A brand for sale

#7

Post by danalmeida »

Certainly a unique idea.

My only concern is the stigma of this idea will certainly carry over to its purchaser. I, personally, will always have this first impression of the brand as it is currently presented. How can I take this brand seriously in another space, representing a different product or business?

Today, Hessian branded itself as some kind of supply-side logo design. That is what I will always think of when I see it, not its new owner.

Re: Hessian – A brand for sale

#8

Post by arrakeen »

digikata wrote: post #5
hapless wrote: post #3

a : a native of Hesse b : a German mercenary serving in the British forces during the American Revolution; broadly : a mercenary soldier Powerful, unavoidable connotations are only valuable in a brand when they reinforce the product being sold.

c : a term describing a specific type of matrix in mathematics

d : pejorative for metalhead: http://www.urbandictionary.com/define.php?term=hessian
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