Earlier quoted context omitted.
They're a gimmick party and we all know it. Numerous parties have stood under those policies without resorting to cheap marketing tactics.
Meh, the greens are a gimmick party. Even the democrats were a gimmick party - their slogan was for a long time not even about their own party ('keep the bastards honest'). I'd much rather the Sex Party get the last senate seat than the DLP (who nabbed it in Vic last time around). Pretty much any party that hasn't had a serious go in power is a gimmick party, simply due to lack of experience.
I consider them gimmicks if they use a gimmicky tactic to garner votes.
I consider the Sex Party to be a gimmick. Because teehee, Sex Party, get it?
We are talking about the Parliament of the Commonwealth of Australia, not the sort of suburban football club or undergraduate student union for which such puerile names are appropriate.
And it really irks me that gimmick parties deprive other micros of the tiny amount of attention they get.