So what does your product do exactly? ...and why should I care?

They could have made it much simpler and better I think,

"[DraftApp] provides [designers][a way to get clear and organised feedback.]"

This still isn't great, it needs a how.

I think the 'so they can get back to doing what they love' was nothing but fluff. It wasn't direct enough. 'So they can focus on their designs while keeping feedback organized', or something like that (I have no idea what thus product does).

Nobody cares about "we help..." It isn't about you. Make it all about your customer.

And then I noticed lower down on the page it says

Draft is a Design Feedback tool for Freelance Designers & Small Teams that helps you clear and organise your feedback.

That's better! Why would they write an article that doesn't use that???

Hi Pete, I'm the author and defining the market straight away is a way for both customers and/or investors to empathise as early as possible.Of course you can leave that part out if you feel it's superfluous.

I'm glad you feel the footer does a better job of describing the product, that was written after this blog post :-)