This. A thousand times this.
Most people who know me consider me a rational guy. I'm the type that reads LessWrong, understands cognitive biases and knows who Kahneman & Tversky are.
But I find myself with a deep...dislike of Apple. I fully admit that their products are superb. I admire, and respect the fanaticism and detail that goes into their products. As someone who loves money, I respect a company that rose from the ashes to having 100+ billion dollars in the bank.
But the notion that some guy deep in the bowels of Cupertino knows what I want more than I do makes me recoil violently. I think it's the libertarian in me. I have an inherent distrust of, and contempt for institutions, particularly when they want to decide what's 'right' for me. And the, dare I say cultish (ate least to me) behaviour of many Macolytes only makes me more wary. It's like the recent article proclaiming Apples 'genius' in acquiring Bill Nguyen's team after the Color acquisition. It reminds me of the North Korea articles I've been reading today.
Note that you'll never see any posts on HN from me engaging in any flamewars about Apple, because as an individualist, I believe that my preferences are exactly that: my preferences. Others are allowed to have theirs. I do find the sycophancy by the usual suspects distasteful, though.
Kudos to Marco for a very insightful piece.