Earlier quoted context omitted.
Am I wrong in thinking that, if you actually did solve the kinds of problems mentioned in the article (obesity, diabetes, etc.) that your resulting business would make a lot of money? Is it really "makes more money" that keeps people working on ad-optimization, and not a simpler reason like "that is the kind of mathematical problem with an algorithmic solution that the analytical brain of a programmer can solve"? It'…
The critical distinction here is between how much something would make, and how much it would make per person-hour.
An unhealthy diet plays a large role in obesity and diabetes (the other one being a sedentary lifestyle). Research has unsurprisingly shown that if people know how to create food from scratch and care about a healthy diet, their risk to become obese reduces significantly.
My startup appetico tries to create cooking apps that are as engaging as Instagram, Pinterest, Angry Birds etc. because otherwise kids most likely won't start cooking for themselves.
That is a really tough story to sell to investors in itself. People won't go back 20, 30 years later and pay us because they realize that they are not obese because we got them into healthy cooking. It's easier (but still hard...) to sell that cookbook publishing is a $1bn industry that is still growing despite falling sales for books overall.
Shameless plug: We're looking for seed investors and basically everyone else who would like to tackle this problem with us. Shoot me a mail at whateverhuis at gmail dot com!