I don’t need your newsletter
sarahanngilbert.com
I don’t need your newsletter
1–10 of 27 posts
Re: I don’t need your newsletter
#2Mother Nature
Re: I don’t need your newsletter
#3Here's a secret: they continue to use email marketing because it works.
Re: I don’t need your newsletter
#4Here's a secret: they continue to use email marketing because it works.
By "works", I think you mean "brings in more revenue than it costs" aka is profitable.
But I think the author brings up a point that it may be hurting the brand unknowingly. just because you can put someone on an email campaign for years because it is super cheap, doesn't mean you are conveying your message well or building a loyal customer.
And don't get me started on list sharing.
Re: I don’t need your newsletter
#5Never give out your real email address. When you must give an email away, give out a throwaway account. I keep a Hotmail account around just to catch all of the crap that most retailers feel entitled to send.
Re: I don’t need your newsletter
#6Here's a secret: they continue to use email marketing because it works.
By "works", I think you mean "brings in more revenue than it costs" aka is profitable. But I think the author brings up a point that it may be hurting the brand unknowingly. just because you can put someone on an email campaign for years because it is super cheap, doesn't mean you are conveying your message well or building a loyal customer. And don't get me started on list sharing.
> By "works", I think you mean "brings in more revenue than it costs" aka is profitable.
Yep.
I assume that a monthly or semi-annual newsletter for something that doesn't have a million professional readers is not expensive to build or distribute. If someone in advertising devotes a day or two a month to it, you basically have it covered.
I've always assumed everyone has a newsletter because, well, why not?
It's like spam. Some people can lose face by abusing e-mail, but most people know they won't. It doesn't hurt or cost them anything to stick another e-mail in your inbox, so why not try?
Re: I don’t need your newsletter
#7have you tried pressing the "spam" button?
I find that most of these "newsletters" stop arriving in my inbox after I do that (with my gmail account).
Re: I don’t need your newsletter
#8Mother Nature
"Works for me. Ticket closed."
Re: I don’t need your newsletter
#9If you're trying to market your product, there is nothing as powerful and successful as email. Yeah, your crappy newsletter will probably just get deleted by 95% of people who get it, but the cost/benefit is still in your favor.
If you want to be a success in business, sometimes you have to take off your "indignant customer" hat and put on your "trying to make a sale" hat. Don't be a jerk to your customers, and make it easy for them to unsubscribe, but setting up a periodic newsletter is an amazingly awesome way to get repeat business. Don't not do it just because you think your product or service isn't a perfect fit. Let your customers be the judge of that.
Re: I don’t need your newsletter
#10If I have not bought a vacuum or a vacuum accessory from you in 5 years, that doesn’t mean you should try harder! Just take me off your list.
For everyone like you who has not bought a Hoover in the last 5 years, there are 10 more who's current Hoover just broke...