Most people stop reading something after the first few sentences. In that crucial 10 to 15 seconds, a book (or essay, or article, or blog post) has to make, and win, a subconscious appeal to your attention. Your reader's attention span is like a snotty doorman at a hot club. Your opening sentence needs to grab his interest and sneak the rest of the piece into the door. Consider the following examples from fiction: "I…
> "It was a bright cold day in April, and the clocks were striking thirteen." --George Orwell, 1984 I think I've frequently heard this called a great opening line, and I've never worked out why. It doesn't tell me anything that I care about, it doesn't seem especially clever, and I don't notice myself having any other discernible emotional reaction to it. Can someone explain?
(This style of opening might have been a bit more cutting-edge in 1948, perhaps.)