Hello,
I've been very disappointed by Atlantic's decision to run the Scientology promo article under sponsored content (http://www.theatlantic.com/sponsored/scientology/archive/201...).
Despite the small label on top saying "Sponsored content" and a banner at the very bottom, which needs to be scrolled down to to be seen, I didn't feel that it had been immediately obvious that the content had been paid for and had not met the exacting standards of the Atlantic's editorial team. In fact, I had only realized that it was sponsored content once I scrolled down to the banner "sponsored by the Church of Scientology" at the very bottom.
I am afraid that continued publication of such sponsored content, especially in a subtly deceptive way like this, will invariably end up cheapening Atlantic's brand and marring your journalistic reputation. While I understand that running a magazine in the internet era is hard and subscriber revenue constitutes a smaller part of the total, I feel that the fact that this content is paid-for had absolutely not been made explicit enough and, as a subscriber, I feel that such blatant hijacking of Atlantic's identity betrays the trust of your readers and violates your journalistic duty to inform and enlighten.
Best regards,
Paul Milovanov