Summary:
Be Visual Be Different--Break Patterns and Expectations Be Daring Change Things Regularly Inspire Curiosity Pose a Challenge Be Controversial and Committed Be Fun Be Stimulating. Be Exciting. Be Seductive Help them have Hi-Res Experiences
All good things to remind oneself when developing a product (or at least the homepage/brand).
Is your site provocative enough? (i.e. competing for attention)
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