Polaroid wants to print your Instagrams
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Re: Polaroid wants to print your Instagrams
#2There are already plenty of sites that do this exclusively online for the same/cheaper price point. It'll be interesting to see if a store-front will be a good investment considering the high overhead cost.
Re: Polaroid wants to print your Instagrams
#3There are already plenty of sites that do this exclusively online for the same/cheaper price point. It'll be interesting to see if a store-front will be a good investment considering the high overhead cost.
Haven't compared the price points, but if you want to support a YC alum, check out Picplum's Instagram integration: https://www.picplum.com/instagram
Re: Polaroid wants to print your Instagrams
#4There are already plenty of sites that do this exclusively online for the same/cheaper price point. It'll be interesting to see if a store-front will be a good investment considering the high overhead cost.
I imagine they hope people will go to these stores for the same reason they go to Apple's retail stores instead of just shopping for Apple products online:
1) Immediate gratification. Sure it takes less time to order prints (or Apple computers) online and then get them out of the mailbox, but if you want a print (or computer) fast without waiting for shipping you can just drive to your local store and 5-10 mins later walk out with a purchase. There is a lot of value to that. 2) "Genius bar" The article states that there will be people who can provide photo editing help and advice in the store. 3) The "cool effect". If you post on Path, or FourSquare, or Facebook that you are at an Apple store you get a lot of "likes". (At least in my peer group) It's a status symbol to go to an Apple store (and Starbucks is the same way) If Polaroid can pull off this same image with their stores which will have a similar clientele they have a guaranteed money fountain.
Re: Polaroid wants to print your Instagrams
#5Anyone else think this was an Onion article when they read the headline?
Re: Polaroid wants to print your Instagrams
#6There are already plenty of sites that do this exclusively online for the same/cheaper price point. It'll be interesting to see if a store-front will be a good investment considering the high overhead cost.
I imagine they hope people will go to these stores for the same reason they go to Apple's retail stores instead of just shopping for Apple products online: 1) Immediate gratification. Sure it takes less time to order prints (or Apple computers) online and then get them out of the mailbox, but if you want a print (or computer) fast without waiting for shipping you can just drive to your local store and 5-10 mins later…
Status symbol: what do you do to show that you're at the Polaroid store? Take a picture of the printed picture and post it on Facebook.
Re: Polaroid wants to print your Instagrams
#7the team i was on at myspace in 2009 did an integration w polaroid. it never really took off.
hopefully instagram has better success.
Re: Polaroid wants to print your Instagrams
#8This is not really a service suitable for a full retail store.
This is a service ideal for a tiny panel in a wall at some major high-street retailer. Except many people have done that before, the only difference would be this one is Polaroid branded.
Re: Polaroid wants to print your Instagrams
#9Anyone else think this was an Onion article when they read the headline?
The onion did an article very similar to this: http://www.theonion.com/articles/new-apple-ceo-tim-cook-im-t...
Re: Polaroid wants to print your Instagrams
#10the team i was on at myspace in 2009 did an integration w polaroid. it never really took off. hopefully instagram has better success.
> MySpace
> 2009
Well there's your problem