IDK. Implore? Shouldn't there also be beg, cajole, plead, and grovel?
There is nothing morally upright about begging, cajoling, pleading or grovelling.
It's more like the feudal lords obligation to his vassal - that he provide them with the use of the fief and protect them from others. If the function is the fief, then you provide the use of it only to those other functions that will swear fealty to you.