MessagePack Has nothing to do with JSON.
This page is a good example of how marketing copy can undermine your product.
MessagePack is a data serialization format, it has about as much to do with JSON as honey has to do with milk, but they went and started a flame war with no more than 7 tiny words, "It's like JSON. but fast and small."
Bam, ruined their own message. Now instead of reading that page thinking "What can message pack do for me?" you read the page thinking "Better than JSON huh? I'll be the judge of that."
Marketers could do us all an enormous favor, themselves included, if they stuck to promoting the positive aspects of their products instead of the negatives of the competition. It puts the consumer in the wrong mindset. Why would you want someone wandering around what is essentially your store looking for negative aspects of your product. Seriously, just stop being negative.