Earlier quoted context omitted.
Then make agent friendly content. Take the text and make a markdown version.
People doing this say it makes things worse because then the bots download both.
Also let's not forget that innocent sites suffering from floods of scrapers are actually the minority here - this is just a special case; the main reason for the tension is simply that most websites and businesses on-line rely on users wasting their time, and cannot abide any form of end-user automation. Their business plans hinge on their ability to force themselves on you.