Lots of criticism here but I think this is extremely promising. When this tech is extended to videos and perhaps even other forms of media, I think it has the potential of stopping all slop!
Apple Reference Image: A New Approach for Verified Photography
171–180 of 359 posts
Re: Apple Reference Image: A New Approach for Verified Photography
#172This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". There are already plenty of insurances that require you to submit claims through a smartphone app that tries to essentially do…
> This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". You have it all wrong. Apple Reference Image is not an id system; it's primarily a way to attest that the pixels recorded by…
Re: Apple Reference Image: A New Approach for Verified Photography
#173Earlier quoted context omitted.
> Now the idea is that the insurance company discontinues the App and the (untrusted) customer must have an iPhone 18 Pro to make an insurance claim? In a couple of years it will be almost any iPhone instead of 18 Pro. And if it catches on, other phone vendors will provide a similar service.
So the insurance would then, instead of contracting the current service-provider for the 3rd party app, contract also with Apple and, let's say Samsung? And then stop the 3rd party app which is vendor-agnostic and works on all devices? I'd say that's unlikely. IF that's an industry this Apple-feature will disrupt, it seems it will barely have an impact on the process of insurance companies themselves, but will actual…
The industry has some extensive experience in independently verifying signatures, I don't see how the manufacturers factor in here. And for app features, just ask banks how integrating biometrics, payment services, etc. goes. Tends to be preferred, once Apple and Google Pay became fully available here in Austria, banks dropped their own NFC payment solutions in rapid succession.
Re: Apple Reference Image: A New Approach for Verified Photography
#174This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". There are already plenty of insurances that require you to submit claims through a smartphone app that tries to essentially do…
> This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". You have it all wrong. Apple Reference Image is not an id system; it's primarily a way to attest that the pixels recorded by…
Re: Apple Reference Image: A New Approach for Verified Photography
#175This approach assumes that the smartphone in question is not under the user’s control. That should generally not be the case. When I buy a device, I have the right to install whatever I want on it and to make the camera sensors believe whatever I want. If something cannot be implemented securely under these circumstances, it’s not a good idea, and other solutions are needed. I once tested a video identification syste…
I believe many of the problems we have, need social and human solutions, especially when the technical solutions are hard or impossible.
Like here, where we can no longer trust images to depict reality and act as proof. While its admirable that people look for technical solutions, the obvious social solution is to admit that images are no longer absolute proof and will become less and less trustworthy¹.
And, by admitting that, change our relation to these artifacts. Sure, that will change journalism, police work, legal systems, etc etc.
But pretending that we can rely on images might allow journalists, police, judges to continue relying on them as if they're authentic, which is a far bigger problem over a longer period.
Social solutions require effort, demand flexibility, take time and are messy. But this is what humans are and do. Not everything has a technical solution. Not every technical solution is the best option.
¹ we already saw this when people claimed "someone must have hacked my iphone and put it there". For decades we've seen this with images that are deliberately taken in a way to spin a story (like the illusion of a large crowd or spacious room through carefull angles or fancy lenses). And I predict we will see this with security footage, "live streams" or even bodycams with "ai enhancement". Just imagine a bodycam or a dashcam that manipulates the output to benefit the owner. "A dashcam that will prove your innocence in assumed traffic violations" or such.
Re: Apple Reference Image: A New Approach for Verified Photography
#176Earlier quoted context omitted.
> […] the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". Why do you believe Android manufacturers and SOC makers like Qualcomm won’t be able to offer a similar solution?
A bunch of them already offer one. Have been a while, actually; the S25 and Pixel 10 came with exactly this. The timestamping server is the hard part, especially with the verified compute component. It's just not something I see Samsung doing. I expect Google to show up with a blog post titled "extending C2PA with timestamps for industry-leading authenticity confirmation" any time.
Re: Apple Reference Image: A New Approach for Verified Photography
#177Hey I predicted this awhile ago. Although it is kind of an obvious solution so I can’t claim much insight hehe. https://news.ycombinator.com/item?id=44135416
By the time you made your comment, such a system had already been invented, even partially rolled out: https://en.wikipedia.org/wiki/Content_Credentials Apple's protocol differs in that it requires a timestamping server to sign the file and centralising Apple as the single arbiter of truth. An excellent addition, if you trust Apple and the governments they're friendly with (I don't, especially the latter part).
Re: Apple Reference Image: A New Approach for Verified Photography
#178This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". There are already plenty of insurances that require you to submit claims through a smartphone app that tries to essentially do…
> This is really clever from Apple. The journalist use case is just the PR story. This will be really useful for identity verification and insurance apps, and has the potential to shift from "you need a smartphone to be able to live normally" to "you need an iPhone to be able to live normally". You have it all wrong. Apple Reference Image is not an id system; it's primarily a way to attest that the pixels recorded by…
Re: Apple Reference Image: A New Approach for Verified Photography
#179The fundamental issue isn't technical. It's that people will see the "certified real" tag and just take the image for face value of whatever narrative someone wants to convey. They'll see the "Real Photo, Verified by Apple" and their brain will short circuit [0] I don't think we should have this, for that reason alone (but many others too). [0]: https://imgur.com/fVPkpuQ
I’m pretty sure “certified real” aren’t the words Apple will use, nor do they use it in this document. The words to describe the technology were chosen with care: semantic verification, attestation, tamper evident, etc.
Re: Apple Reference Image: A New Approach for Verified Photography
#180Earlier quoted context omitted.
I don’t understand what this brings to the table beyond what we’re currently doing. Insurance companies can have a native app and require the device’s camera. Companies already have tools to combat a liveliness check. Even if you’re using a modified app that pulls from the photo album instead of the camera? A video recording with the appropriate liveness verification easily avoids that mess.
As per opening paragraph of link, AI fakes are a thing. It's been possible to do a live video deepfake for a long time now, but as with all new tech, law and society are taking their sweet time to understand the risks; IMO this is the other side of the same coin as some infamous tech comments on consumer products: https://news.ycombinator.com/item?id=9224 and https://en.wikiquote.org/wiki/Rob_Malda NVIDIA suggested A…