Modernism is the act of using cheaper resources and more standardized/cheaper methods of production. The aesthetic is more of a side-effect of those limits. Ugliness has become a cultural norm in order to suit the modern economy. It may come as a surprise but it required years of cultural development and education for most people to accept the work of Dieter Rams as some aesthetic pinnacle rather than soulless mass p…
Industrial modernism is an aesthetic of distance, abstraction, predictability, and containment. But the flip side isn't anti-modernism, it's mass-market kitsch, which is at least as ugly. Minimalism isn't bad on its own, and the best minimal design really is beautiful. But the abstraction and containment went too far, and the result is often functional (on a good day) and joyless even if it's a prestige product. And…
It's far more common than it should be.
> The worst is block sprawl and suburban slop - endless subdued and constrained repetitions of the same thing, with very minor variations.
The economic of bathtub curves incentivises designs nobody hates, even if at the cost of nobody loving them.