> Respondents preferred the traditional design by 74 percent to 26 percent. There was almost no variation by social class, and only modest variation by political party. Older people were, as in most studies, more traditional than younger people, but even 18–24s still preferred the traditional design by 61 to 39 percent. I might be missing something but isn't this all a bit of a no-brainer? In the old days, buildings…
Take a look at any old poverty-stricken farming village. It'll be strikingly beautiful compared to anything modern.
This is the Anamosa state prison: https://en.wikipedia.org/wiki/Anamosa_State_Penitentiary#/me...
This is Anamosa middle school: https://www.anamosa.k12.ia.us/wp-content/uploads/2017/08/IMG...
> Not remotely cost effective.
This is the main building of the Ontario college of art and design: https://en.wikipedia.org/wiki/OCAD_University#/media/File:OC...
Why are we still humoring the "cost effective" explanation, when, whenever the people in charge of design are given free reign, they make non-cost-effective, ugly buildings, ugly in the exact same way all the other "cost effective" buildings are ugly? Whenever they are asked which they prefer visually, ignoring cost, they pick the ugly buildings. Meanwhile anything old, from farms to literal prisons, is beautiful. And all those old buildings you claim didn't care about cost effectiveness, were built in a time when the GDP per capita was 4.6x lower than today [1]. If you believe GDP measures wealth, if you believe there was economic progress and we are materially better off than in the aftermath of WWII, we should have ~4x more "wealth to project". And yet this is what we get.
The explanation that fits the data is that they're building exactly what they want to build, and they're building ugly on purpose.