Nike went mail order only but wouldn't accept orders to PO boxes which meant I could no longer buy Nikes. Crazy move on their part.
Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
431–440 of 449 posts
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#432I am surprised how no one is mentioning how their sneakers dissolves in a couple months? Last store Nike sneaker I bought was 4 years ago. $120 or something and within 2 months it has become unwearable. Since then I only buy new balance from an outlet so the price remains below $100. Still the last new balance I got are wearing out fast and I am on the look for a newer brand. I am actually surprised they are still in…
Without looking too carefully at the box I accidentally bought a pair of Nikes that had prominent marketing about how environmentally friendly the shoes were. Many parts of it were made out of recycled materials, including the insole that looked like it was made out of shredded multicolored plastic. No matter, it was comfortable, so I wore it. Same as you, after 2 months it disintegrated. Now, I refuse to buy anything from Nike. I also check for any over the top statements about using recycled materials.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#433Earlier quoted context omitted.
Runners are not even like 20-30% of the buyers of such shoes I'd wager. Most people buying a cushioned On, Hoka, or Nike running shoe are just looking for a shoe that's comfortable and versatile
I think there’s actually a direct correlation of people wearing these athletic shoes, especially the really expensive fancy ones in public places and actually not being in shape. It’s pretty funny. People who are truly into athletics or generally wear those shoes only in the particular setting i.e. trail running, in the gym, etc., and then switch into normal shoes.
There's not a direct correlation, but most Americans are not in shape. I run every other day. I use my last years Hokas where the foam and cushioning isn't good enough anymore as my walking shoes and use my current year ones for runs. Can't imagine that's uncommon
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#434There is a great article [0] that has some interesting points about this: - Nike used to be very "male coded" e.g. "Be like Mike" - So much so that they were one of the only companies where men bought more clothes than women - The powers that be wanted to go after the "Adjacent Whale" (explained in the article) that was the female consumer - They ended up alienating their core customer base while competing poorly wit…
> Nike used to be very "male coded" e.g. "Be like Mike" There are very-few male-coded places left. I think any Mall is like 80% for women and 20% food court. Beside that, there are jewelry stores, nail salons, spas, hair salons. Drive around the 'burbs and the only male-coded place is probably hardware stores and Pizza Hut
How is pizza hut male coded?
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#435Ok so I’ve analyzed this before…opportunity cost not doubling-down on India and instead getting popular advertising to women who are not entertaining to watch sorry.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#436Earlier quoted context omitted.
I have some Skechers slip-ins that I love. I live in Japan where you have to take off/put on shoes all the time at home, restuarants, doctors/dentists, gyms, etc, so they are incredibly convenient. Also very comfortable, and constructed about as well as a pair of Nikes costing twice as much. I am unapologetically into Skechers. Though I do try to seek out the ones without that big ugly "S" on the side.
They certainly have design issues. For such a big brand, I dont get it... Why not make 'm look nice?
I've never been able to get over their children's shoes branding. As a kid I felt the tv was flooded with light up sketchers ads and I can't shake that impression that they are only made for kids.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#437Earlier quoted context omitted.
This is called The McNamara fallacy (if it can't be measured, it's not important). This and Goodhart's law are the bane of pure data-driven decision making.
My Dad was basically a tool salesman for most of my life. He was really, really good at it. and I don't know if he ever measured anything. He just talked to people and tried his best to give people what they say they want Crazy how successful he has been off of just that simple approach. It's something that drives me nuts about a lot of current product design strategies. Yes, sure. You can occasionally have a Steve J…
It’s not even that now. Companies just help themselves to our pockets. Products are downright user-hostile. They don’t even attempt to serve customers.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#438Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#439Earlier quoted context omitted.
Honestly, I suspect most people will have no idea about these ads. I know I don’t.
Maybe if you were hiding under a rock. Even Jaguar was tremendously impacted by their woke ads.
I mean, you say "even Jaguar". Jaguar has essentially been a dead brand walking for well over a decade. They're currently trying a fairly radical reorientation, which, well, hard to see it _working_, but probably beats just shutting it down, which is probably where it was otherwise heading.
You mention sales plummeting. This is, ah, unsurprising; Jaguar currently doesn't really sell cars (they stopped making the old ones late last year, and the new one doesn't launch til next month). This is a company with an obsolete product line which nobody wants dispensing with it in favour of a new product which they think people might want.
Re: Nike exits the S&P 100 after 18 years and a $200B market-cap wipeout
#440Earlier quoted context omitted.
Maybe if you were hiding under a rock. Even Jaguar was tremendously impacted by their woke ads.
Maybe I have been. And how was Jaguar impacted? I haven’t seen a Jaguar ad in a decade, and almost as long one of their cars.
Jaguar implemented a fairly radical change to their product line, getting rid of all their existing cars, and announcing, but not actually releasing, a new car. As a result, they do not currently sell cars (which, ah, explains the drop in sales that the person you're replying to is going on about); they'll release a new car next month. This is a fairly extreme tactic, but honestly maybe better than just waiting to die, as they had previously been doing.
They also made an ad which a lot of the likes of Musk got very pissy about, for reasons I'm not entirely clear on. Some right wing internet weirdos have claimed that Jaguar's reduction in sales is due to the ad, as opposed to the fact that, just to reiterate, you cannot buy a new car from Jaguar today, because they no longer manufacture any of the cars that they used to sell. This is obviously an extremely stupid claim, but then "extremely stupid" is kinda the far-right twitterati's _thing_.