I'm not going to comment on the message as a whole, since this whole flat aesthetic thing has been argued up and down on HN over the last few months. But there was one line that stuck out to me as being a little off: > Get rid of all texture, and you might end up with cold, sterile designs that scare users away. I'm on board with the usability argument, but I don't think that removing gradients and drop shadows neces…
Getting off track, Apple design is simply not a monolithic, "zen" one-stroke entity. Apple design amalgamates understated hardware with loud, lickable user interfaces. To see my point, consider that Apple hardware is definitely NOT lickable, whereas software generally is. Historically this may be due to the dissonance between Forstall (software design) and Ive (engineering design).
(Feel free to shred me as I don't really know anything about Apple design.)